A COMPANY’S
BRAND IS NOT
ITS LOGO!
First of all, it is important to define what we mean by a Brand. A Brand is the perception people have of your business and your products; Branding is the process of actively shaping that perception.
A successfully implemented Brand becomes an essential tool in achieving a Company’s business objectives
A Strong Brand allows you to:
- Generate greater customer loyalty.
- Acquire a larger share of the market.
- Charge a premium price on your products
- Distinguish your Company and Products from the competition.
- Develop and Launch new product lines with minimal barriers to market entry.
At Cellopack, we believe in the power of extraordinary design to create distinctive brands that are meaningful, memorable and iconic, putting people at the center of the brand experience to drive behavioral change and deliver real impact.
In a world of ever-increasing competition and accelerated change, tomorrow’s best brands will be the ones that challenge the status quo, break out of the stereotypical mould and smash the glas s ceiling of category
conventions.
We fine-tune your brand’s value proposition by first understanding your brand positioning, target market, competitive landscape and your customers’ needs. We believe in helping you unlock untapped opportunities which could help deepen your brands’ connection with the customer by studying the customer journey and the cultural environment within which the brand is to thrive.
When it comes to your label, our aim is to create depth, dimension, distinctiveness and most importantly brand recognition and brand recall.
Whether you’re a retail brand, an established corporate brand, or a challenger brand, our objective is always ‘Added Value’ and our strategy is ‘Exceptional Design’. It’s a bold claim, but with over 37 years of printing experience and countless custom designs under our belt, we believe we can help take your brand to prime space on the retail shelf.
To know more, please call us on
+234 701 810 8012 to make an appointment with our Brand Strategy Consultant.
